Amy Rachlin
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MTV Marketing: "10th Anniversary"

Assignment: Tell the story of MTV's 10th birthday using only the media's coverage of the event.
Requirements: 
  • No new chyron can be used
  • All voice over must come from the existing media coverage
    ​(quality note: all media footage delivered on 3/4" tapes)

Aside: I was allowed to shoot the opening and closing footage myself to create the illusion of MTV coming to life in the early morning hours.

MTV Marketing: "Merchandising"

Assignment: Demonstrate that affiliation with MTV's trademark and merchandise brings added value to your product.
Requirements:
  • Include multiple merchandise success stories
  • Include a portion of the MTV-Coleman cooler commercial

Aside: I brought in legendary voice over artist Jackson Beck for this piece. He was the original voice of 1940's radio who said the famous line, "More powerful than a locomotive!" 

MTV Marketing: "Point of Sale"

Assignment: Demonstrate how Point of Sale campaigns with MTV makes the difference in product introduction and sales.
Requirements: 
  • Include 3 MTV success stories (Taco Bell, Avia, Steakum)
  • Must incorporate the whole Taco Bell commercial with Young MC

​Aside: Enjoy the lengthy slate!


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  • DIRECTOR - PRODUCER
    • Acceptable Level of Crazy
  • VOICEOVER
  • THE 4th WALL podcast
  • PHOTOGRAPHY & DESIGN
    • PHOTOGRAPHY >
      • Artists
      • Families
      • Products
    • DESIGN >
      • Logos
      • Case Studies
  • ABOUT
    • Testimonials
  • CONTACT AMY